Help us reshape how the world uses electricity.

At Electricity Maps, we’re building the world’s most comprehensive electricity data platform. Our tools give companies global insights into where electricity comes from, how much it costs, and how carbon-intensive it is.

But to scale our impact, we need you!

We’re looking for an experienced Marketing Lead to catalyze our revenue growth by bringing our product positioning and growth initiatives to the next level. As a key member of our go-to-market organisation, you will be responsible for pipeline generation and you will work closely with the leadership team and account executives to build the marketing playbook and marketing function from the ground up.

What you will be trusted with

• Manage, run, and optimize growth marketing initiatives to optimize customer acquisition funnels, improve conversion rates and generate pipeline for our sales.

• Use customer insights and competitive analysis to position, price and package our product in a way that resonates with target audiences and differentiates our brand in the market.

• Define and refine priority personas and segments as well as identify new growth opportunities.

• Manage end-to-end product launch plans, collaborating with cross-functional teams to ensure effective communication and positioning across all channels.

• Equip sales with key competitive insights and high-impact assets (e.g., pitch decks, case studies) to turn insights into actionable strategies for revenue growth.

We would be excited if…
We know no one fits a job description perfectly. If you’re excited about this role and our mission, go ahead and apply.

• You have at least 5 years of experience in a product marketing or growth marketing role.

• You're a hybrid, π-shaped marketer with growth marketing and product marketing
  experience.

• You have had ownership of a sales or pipeline generation target.

• You have experience from a high-growth B2B enterprise start-up or scale-up.

• You excel at building customer empathy, enjoy building relationships and proactively engaging with them to understand their needs and refine value propositions.

• You have a strong technical intuition and curiosity to learn the product and understand our (technical) customers deeply

• You’re an excellent storyteller, able to translate our technical product into compelling marketing messages with vision and ambition.

• You have a hands-on mentality. You default into action, want to gather first learnings fast, and iterate on the progress along the way

• You have a strong data-driven mindset, with a track record of running experiments, measuring impact, and iterating quickly.

Bonus points if you have experience with energy markets or data products.

Why join us?

At Electricity Maps, we share a mission to accelerate the green energy transition by building a business that puts the right data into the right hands to drive real change in how electricity is consumed. We are a start-up which means a focus on execution, learning by doing, and supporting each other even when that means learning from failure.

Perks & Benefits

• 6 weeks of paid holidays

• Warrants – we win together

• Paid lunch when working from our Copenhagen office

• Health insurance + coverage for loss of ability to work

• Parental leave with salary top-up

The Product

Our free app is used by millions and powered by an amazing open-source community. Our commercial API is trusted by some of the world’s largest enterprises. Google uses it to optimize datacenter energy usage, and Samsung uses it in their SmartThings Energy App.

We are backed by world-class investors with experience from Unity, Zendesk, Datadog, Hugging Face, DocuSign and more.

A note on applying

We’d love for you to apply in English, as it’s the working language we use across Electricity Maps.